Post-Pandemic Squeeze Sees Sports Sponsorship, Media Price Hikes
Sports sponsorships and sports media buys have long been popular among brands looking for total rating points (TRPs), eyeballs or impressions. But sponsorship executives…
Sports Sponsorship
Sports Sponsorships Boost Stock Prices Before the Deals Are Announced, Study Says
There has been much debate over how much sports sponsorship announcements impact advertisers’ stock prices. While many studies have found a positive abnormal return…
Pro Sports Organizations To Experience Significant Employee Turnover Over The Next 18 Months
The U.S. economy added a record 4.8 million jobs in June (after adding 2.7 million in May) as businesses shuttered by the coronavirus gradually re-opened their doors…
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