Metaverse, AR and Women Top 2022’s Sports Tech Investment Trends
Today’s guest columnist is Meredith McPherron, CEO and managing partner of Drive by DraftKings. Necessity is the mother of invention, and over the past two years during…
Sports Tech
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Dodgers, Leeds Owners Among Investors in Sports Innovation Lab
Data-driven fan intelligence firm Sports Innovation Lab has closed a new funding round led by Elysian Park Ventures, the investing arm of the Los Angeles Dodgers owners…
Spanish Drone Startup Eyeing Opportunities Beyond LaLiga
With millions of dollars on the line, coaches are racing for technological advantages on the field—and increasingly, above it. The latest addition to the $12…
Slinger Buys PlaySight, Eyes Market for Tennis Training Tech
Sports equipment and tech company Slinger has agreed to acquire video capture and analysis firm PlaySight Interactive as it builds a multilevel subscription offering
DeChambeau’s Instagram Find Leads to Advanced Workout Tech Investment
The story of Bryson DeChambeau’s investment in Proteus Motion’s training system started with a $20 Instagram ad buy. Proteus Motion
Viral Panthers Clip a ‘Milestone in Augmented Reality’
People had gotten used to virtual fans—floating heads along the sideline of the NBA Finals or avatars in the outfield bleachers at MLB games. But on Sunday, with…
Aktivate Raises $7 Million in Seed Round for School Sports Platform
Aktivate announced the closing of a $7 million seed financing round, led by Will Ventures, that will help the development of the startup’s administration platform for…
Best Of 2021
What the Metaverse Means, and What It Means for Sports
There was blockchain, and cryptocurrency, and then DAOs. Ethereum, fungible tokens, gas fees. As our lives have become digitized and gamified over the last year, there…
Julie Foudy, Swin Cash Back LeagueApps in $15 Million Series B Fund Raise
(This story has been corrected in the fourth paragraph to clarify what the funding will pay for.) LeagueApps, a youth sports management platform that provides…
YES Network Adds Interactive Graphics to Yankees Streams
Starting this week, Yankees and Nets broadcaster YES Network will launch interactive in-stream content for fans watching baseball on its mobile app. The graphic
Catapult Sports Buys Racing Data Pioneer SBG For $40 Million
Athlete performance technology provider Catapult Sports has purchased London-based SBG Sports Software for $40 million, bringing the live data and video developer in…
The Sonar Company Raises $1 Million to Bring Ultrasonic Tech to Sports
The Sonar Company, which hopes to enable in-venue and at-home fan engagement opportunities for teams and broadcasters, has closed a $1 million funding round that
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