Sports Aims to Devour Upfront Market as TV Preps for Streaming Shift
For the better part of the last 20 years, Jimmy Kimmel has been the voice of sanity during the upfronts. In a week marked by the selective interpretation of ratings data…
sports tv ratings
NFL Fans Tune Out Cooper Rush, Tune In Slowpoke World Series
If the ratings for the latest installment of Sunday Night Football are anything to go by, an inactive Dak Prescott and increased interest in the World Series seem to…
Blowouts and Bad Weather Can’t Keep NFL Viewers Away in Week 7
A series of high-profile blowouts gave CBS fits in Week 7, but despite an uncharacteristic abundance of one-sided contests, the NFL TV ratings on the whole didn’t take…
Prime
NFL Ratings Remain Sky-High Despite a 20% Drop in Overall TV Use
The gulf that stands between the NFL and everything else on linear TV is so vast that, were he still alive, the oft-shattered daredevil Evel Knievel would probably try…
Cowboys’ Gutty Win in L.A. Powers Another NFL Ratings Jump
In eking out a 20-17 win in Los Angeles on a last-second, 56-yard field goal, the Dallas Cowboys not only secured their first win of the season, but they also helped…
NBC Claims Profit on Lowest-Rated Olympics, But Streaming’s No Cure-All
NBCUniversal’s primetime coverage of the 2020 Tokyo Summer Games averaged 15.5 million viewers per night across all linear TV and digital platforms, making it the…
Best Of 2021
Live Sports the Only Thing Keeping the Lights on for TV Networks
If there’s any downside to the glutton’s buffet that is the Sunday NFL experience, that 12-hour, three-window smorgasbord of circus catches and skeleton-pulverizing…
NBC’s Stanley Cup Finale Delivers Lackluster Numbers, Not That It Matters
NBC Sports’ 16-year stewardship of the Stanley Cup Final is about to come to an end, with the first two games of the NHL’s championship series to be televised on the…
NBA Playoff Ratings Slip as Casualties Mount, Casual Fans Check Out
A pair of weekend Game 7s did their bit to help prop up the NBA playoff ratings, but as the Conference Finals get underway, a superstar shortage threatens to scare off…
LeBron’s Ouster Darkens NBA Ratings Picture; Nets Are TV’s Best Bet
The extent to which the NBA relies on LeBron James to power its national TV ratings is impossible to overstate, and if history is any guide, the Los Angeles Lakers…
Network Upfronts Bank on Sports Amid Shift to Streaming and Drop in Shows
For nearly 20 years, Jimmy Kimmel has served as the unofficial bullsh*t detector of Upfronts Week, that frenzied four-day stretch in mid-May during which the Big Four…
Sports TV Endures as Networks Hold Line and Streaming Grows
As much as the generational flight from linear TV would seem to have precipitated a mad scramble to push live sports content to the newfangled streaming platforms, the…
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