Sportsbooks Pivot to Content-Based Approach for ’22 NFL Season
Football season drives the sports betting business, so it’s notable that as the 2022 NFL slate gets ready to kick off, operators are dialing back on the four-figure…
Sportsbook
Charles Barkley Thinks You Have a Gambling Problem
Charles Barkley has just about had it with all this sports-betting nonsense. Yes, that Charles Barkley. Speaking earlier this week on a call to promote the upcoming…
Exclusive
NLL’s Texas Expansion Team Inks Record Sponsor Deal With PlayUp
The Panther City Lacrosse Club, the newest National Lacrosse League expansion team in Fort Worth, Texas, has agreed to a record multiyear sponsorship agreement…
Sportsbook NFL Ad Buys Down as Legacy Brands Hoard Scatter Units
If it seemed as if something were a bit off during Week 5 of the NFL season, as if some small aspect of the Sunday TV ritual had suddenly been made conspicuous by its…
Robot Writers Now Help Sportsbooks, Sports Media Drive Revenue
If you read a preview or a recap of a game featuring Group of Five or FCS schools last weekend, there is a good chance it was written by a machine. “I wouldn’t say…
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