Tech’s Big Four Make Super Bowl Bubble-Proof With Ad DynastiesÂ
The Big Game and Big Tech have a long history. Apple’s “1984” commercial helped turn the Super Bowl into an event known as much for its multimillion-dollar ad spots…
Super Bowl 2023
Super Bowl Ad Review: Celebrities Prevailed But Not Creativity
When it came to this year’s Super Bowl, Madison Avenue appeared to have hard marching orders: “Insert celebrity here,” Variety writes. Ben Affleck, Bradley Cooper…
Super Bowl Beer Ads Go Beyond Budweiser for First Time in 30 Years
Super Bowl ads for beer, once one of Madison Avenue’s simplest bits of pitchery, have become as complex as solving a calculus equation after five shots of…
Chiefs and Eagles Both Spend Big Up Front: Data Viz
Philadelphia Eagles QB Jalen Hurts has played in just three career playoff games, two of which were this year, and none of which were decided by fewer than 15 points…
2023 Super Bowl: Expect a TV Ratings Rebound
Prediction: The Super Bowl will see its TV audience nudge north of 100 million viewers in the U.S. for the first time since 2018. As Variety reports, the biggest…
After Decades of Super Bowl Jokes, Bud Light Wants to Get Sophisticated
Bud Light, the popular beer that has for years used silly ads and sometimes frat-boyish humor to stand apart from the (six)pack, is getting ready to grow up, Variety…
Sporticast: Eagles, Chiefs Reach Super Bowl in the Arms of an Angel
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, beginning with the Super…
Sarah McLachlan Gives Busch Light a National Boost on Super Bowl Sunday
Sarah McLachlan’s ruminative tunes don’t immediately sound like the most obvious backdrop for a beer commercial. On Super Bowl Sunday, however, one of her songs will…
Downy Hopes to Pass Celebrity Sniff Test in Early Super Bowl Commercial
Mega-advertiser Procter & Gamble doesn’t want to wait until February to start playing in the Super Bowl. Football fans don’t even know which two teams will play in…
More From Our Brands
Variety
‘Weekend Update’ April Fool’s Prank: ‘SNL’ Audience Member Yells ‘You Stink!’ at Colin Jost
Rolling Stone
‘SNL’ Monologue: Abbott Elementary‘s Quinta Brunson Stands Up for Teachers
ArtNews
Contestants on MTV and the Hirshhorn’s Artist Competition TV Series Look Backward to Move into the Future
BGR
Scientists discovered a super-sized trapdoor spider that is haunting my nightmares
Dirt