Goodell Prevails Over Anguished Browns Fan in Super Bowl Claims Suit
NFL commissioner Roger Goodell has been criticized in court over the years, but a federal appeals court agrees with Goodell on one topic: He’s right to let the AFC and…
super bowl lv
Bucs Fans Gobble Up Gear, Setting Record for Super Bowl Stadium Spend
Super Bowl attendees spent a record amount on concessions and merchandise during Sunday’s big blowout, according to stadium operations company Legends, which worked with…
Super Bowl Ratings Plummet as Torch-Passing Ceremony Fizzles Out
A 22-point margin of victory and the ongoing decline in traditional TV usage conspired to put the bite on the Super Bowl LV ratings, as CBS’s coverage of the Chiefs-Bucs…
CBS, Advertisers Take an Escapist Approach to Super Bowl
As much as the dreariness of the last 10 months will be in evidence during the Super Bowl—inside Raymond James Stadium, cardboard cutouts will outnumber flesh-and-blood…
Brady’s Age Is Both a Number and a Marketing Pitch
On Sunday, Tom Brady will lead the Tampa Bay Buccaneers against the Kansas City Chiefs in Super Bowl 55. He’ll do so as the oldest starting quarterback to appear in a…
Super Bowl Ad Prop Bets Giving Madison Avenue a License to Print Money
While it’s unlikely that CBS viewers will be exposed to a lot of loose talk about gambling during the network’s broadcast of Super Bowl LV, there are roughly 4 billion…
Secondary Ticketing Exchanges See Super Bowl Market Share Continue to Decline
As of Jan. 30, the various secondary ticketing marketplaces (think: StubHub, SeatGeek, Vivid Seats) collectively had sold fewer than 750 seats to this week’s Super Bowl…
With Its Unmatched Reach, the Super Bowl Defies All Ratings Trends
At the risk of indulging in the unpardonable sin of sports-media blasphemy, here’s something to bear in mind as America’s great secular holiday approaches: The Super…
Chiefs Avoid the Chopping Block While Redskins and Indians Pursue Rebrand
This year’s Super Bowl will feature a marquee matchup between two legendary quarterbacks, the Tampa Bay Buccaneers’ Tom Brady and the Kansas City Chiefs’ Patrick…
Record Super Bowl Ticket Prices Have Begun to Drop
Super Bowl 55 tickets–on both an average listing price and “get-in” basis–were tracking to be the most expensive in history. As of Monday (the day after the conference…
Budweiser to Sit Out Super Bowl for First Time in Four Decades
The brand that is now all but synonymous with the Super Bowl will be conspicuous by its absence from this year’s game, as Budweiser has elected to sit out the NFL title…
Super Bowl Shunned by Movie Studios as Streaming Fills Ad Blocks
In much the same way that millennials have been blamed for ruining everything from American cheese to sex, the coronavirus is taking its lumps for destabilizing a range…
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