Super Bowl Recount Finds Record Audience for Eagles vs. Chiefs
Nielsen has revised its audience estimates for Super Bowl LVII, bringing the official count for Fox’s broadcast of the Eagles-Chiefs nail-biter to 115.1 million…
super bowl
NFL, Cinedigm Extend Distribution Deal for Annual Super Bowl Film
EXCLUSIVE: Times may have changed, and videocassettes are no longer involved, but they are still producing those annual video retrospectives of the Super…
When Super Bowl Ads Attack: Why Advertisers Eliminated the Surprise
We’re not even a minute into Super Bowl XLIX when the kid in the Baja hoodie decides it’s high time to start in with the harangue, that tiresome spiel about sports and…
There’s a Reason Sports Broadcasts Suddenly Look Like Video Games
For years, sports video games did all they could to replicate the TV experience, from hiring the same announcers to adding authentic sponsorship placements around their…
Sporticast: Super Bowl Business Boom, Plus Man City’s EPL Warning
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the upcoming…
Fox Weathers Crypto Crash on the Way to Selling Out Super Bowl LVII
Fox has sold off the last of its available in-game commercial units for Super Bowl LVII, but a few spots immediately before and after the NFL title tilt remain available…
NFL Remains Sponsorship Champ With $1.9B During 2022 Season
U.S. sports leagues and teams have recently embraced new sponsorship categories, like cryptocurrency, and auctioned off the real estate on their jerseys, where the…
Super Bowl-Bound Owners Keep Old-School Franchises Atop Modern NFL
Now we know. Super Bowl LVII will feature the Philadelphia Eagles and the Kansas City Chiefs. The Eagles advanced easily, trouncing the San Francisco 49ers 31-7…
A Super Bowl Ad Glitch Had Budweiser Seeing Red. A Necktie Saved the Day
As Super Bowl disasters go, this fell somewhere between a crazed Bruce Dern plotting to ram the Goodyear Blimp into the crowd at the Orange Bowl in the film Black Sunday …
Super Bowl Valley Airports Facing VIP Private Plane Blitz
Thousands of high rollers will descend into the Phoenix area for the Super Bowl next month, and the airports in the area are prepping for the extraordinary demand from…
TSN+ to Offer Data-Enhanced Feed of NFL Playoffs for Canadian Streamers
The recently launched TSN+ streaming service will include data-enhanced feeds of NFL playoff games, including the Super Bowl, in partnership with Genius Sports, the…
Sporticast: NFL Overhauls Super Bowl Halftime Show, Pro Bowl
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the NFL’s latest…
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