Super Bowl-Bound Owners Keep Old-School Franchises Atop Modern NFL
Now we know. Super Bowl LVII will feature the Philadelphia Eagles and the Kansas City Chiefs. The Eagles advanced easily, trouncing the San Francisco 49ers 31-7…
super bowl
A Super Bowl Ad Glitch Had Budweiser Seeing Red. A Necktie Saved the Day
As Super Bowl disasters go, this fell somewhere between a crazed Bruce Dern plotting to ram the Goodyear Blimp into the crowd at the Orange Bowl in the film Black Sunday …
Super Bowl Valley Airports Facing VIP Private Plane Blitz
Thousands of high rollers will descend into the Phoenix area for the Super Bowl next month, and the airports in the area are prepping for the extraordinary demand from…
TSN+ to Offer Data-Enhanced Feed of NFL Playoffs for Canadian Streamers
The recently launched TSN+ streaming service will include data-enhanced feeds of NFL playoff games, including the Super Bowl, in partnership with Genius Sports, the…
Sporticast: NFL Overhauls Super Bowl Halftime Show, Pro Bowl
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the NFL’s latest…
Rihanna Confirmed for Super Bowl Halftime Show
Rihanna has slyly confirmed that she will appear, and possibly headline, the Super Bowl LVII Halftime Show in Feb. 2023, according to Variety. Roc Nation also confirmed…
Apple to Pay Nearly $50 Million Annually for Super Bowl Halftime Show
Apple is the next sponsor of the Super Bowl halftime show. The National Football League announced a new partnership with Apple late Thursday that includes rights to…
Fox’s Super Bowl Ad Sell Cements Sports’ Lead in TV Programming
If you’re an advertiser with $7 million burning a hole in your pocket and you’d like to get your brand out in front of 100 million hyper-engaged TV viewers, the time to…
Broncos Estate Sale Leaves Team, NFL Without Control of Typical Auction
No, the Denver Broncos won’t be sold to a decentralized band of crypto enthusiasts. But the team and the NFL have slightly less control over who ultimately ends up with…
Sporticast: Move Over Mannings, Shaq and Barkley Plan NBA Cast
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the plans for an…
Opinion
Sports Partnerships Can Drive Sustainability and Boost the Bottom Line
Today’s guest columnist is Dan Fisher, president and CEO-elect of Ball Corporation. Sports marketing as we traditionally know it has changed. Brands and companies now…
Crypto Advertising, Team Deals Grow Despite Industry Troubles
Crypto commercials stole the Super Bowl advertising spotlight Sunday night, and have emphasized cryptocurrency companies’ appetite to captivate sports fans. Coinbase’s…
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