Apple to Pay Nearly $50 Million Annually for Super Bowl Halftime Show
Apple is the next sponsor of the Super Bowl halftime show. The National Football League announced a new partnership with Apple late Thursday that includes rights to…
super bowl
Fox’s Super Bowl Ad Sell Cements Sports’ Lead in TV Programming
If you’re an advertiser with $7 million burning a hole in your pocket and you’d like to get your brand out in front of 100 million hyper-engaged TV viewers, the time to…
Broncos Estate Sale Leaves Team, NFL Without Control of Typical Auction
No, the Denver Broncos won’t be sold to a decentralized band of crypto enthusiasts. But the team and the NFL have slightly less control over who ultimately ends up with…
Sporticast: Move Over Mannings, Shaq and Barkley Plan NBA Cast
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the plans for an…
Opinion
Sports Partnerships Can Drive Sustainability and Boost the Bottom Line
Today’s guest columnist is Dan Fisher, president and CEO-elect of Ball Corporation. Sports marketing as we traditionally know it has changed. Brands and companies now…
Crypto Advertising, Team Deals Grow Despite Industry Troubles
Crypto commercials stole the Super Bowl advertising spotlight Sunday night, and have emphasized cryptocurrency companies’ appetite to captivate sports fans. Coinbase’s…
Sporticast: Hollywood Ending at Super Bowl Triggers Busy NFL Offseason
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams recap Super Bowl week in Los Angeles, culminating in the Los Angeles Rams beating the…
Goodell’s $25 Billion Revenue Goal Remains in NFL’s 2027 Sights
It was the NFL’s annual March owners meeting in 2010 where commissioner Roger Goodell first presented an ambitious goal: $25 billion in yearly league revenue by 2027, up…
Super Bowl Commercials: Edgy, Emotional, Nostalgic
Madison Avenue used the nation’s biggest media event to tell consumers of massive, destabilizing changes coming soon—but in a good way. As Variety reports, General…
Los Angeles Rams Win Super Bowl LVI, Beat Cincinnati Bengals 23-20
It started with a missed extra point for the Los Angeles Rams. Then Odell Beckham Jr. injured his left knee in the second quarter and was out for the rest of…
Super Bowl Squares Highlight Rocket Mortgage Sports Branding
The NFL is a weekly juggernaut on TV, with 75 of the 100 most-watched broadcasts of 2021. But the Super Bowl is on an entirely different plane, as its audience is…
Splashy Athlete-Backed Hologram Tech Takes Shape at Super Bowl Events
If you are in Los Angeles attending events surrounding Super Bowl LVI this week, you may have caught a glimpse of the future. Portl, a live 3-D interactive 4K hologram…
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