Warner Bros. Discovery U.S. Networks Boss Sees Scripted Sports Potential
In the wake of the $43 billion Warner Bros. Discovery merger, it’s often overlooked that the streaming-focused conglomerate also owns dozens of linear cable networks…
TBS
MLB Hopes for a TV Ratings Rally as Yankees Stave Off Elimination
The New York Yankees earned another day in baseball’s bubblicious postseason with Thursday’s 5-1 win over Tampa Bay, but the team, MLB and network partners now face a…
After Four Months of Sick Leave, MLB Ratings Soar in Midsummer Return
After 133 days of quarantine, Major League Baseball emerged from the virtual sick bay last week, and despite being burdened by rainouts and blowouts, the slate of 11…
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Baseball Lineup Features Ad Sales Uncertainty Despite Regular Order
With less than three weeks to go before the regular season is set to begin in Washington, Major League Baseball’s media partners aren’t entirely sure how the 2020 TV…
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