American Track League’s Seven-Figure Puma Deal Chases Diamond League
The American Track League (ATL) aims to gain more exposure in 2022, and investors hope a new partnership with a global sportswear brand will help swing commercial…
Team USA
U.S. Olympic Business Gathers in Utah With Beijing Bleachers Empty
As American athletes compete for medals in Beijing, much of the U.S. Olympic business apparatus will be gathering at a ski slope 6,000 miles away. Team USA sponsors…
IOC, Fanatics Build First-Ever Global Olympics Online Shop
The International Olympic Committee has tapped Fanatics to build its first-ever global ecommerce platform, a centralized online store to hold merchandise from current…
Women’s Sporting Events Powering Tokyo Olympic Betting
Women’s events are driving the majority of Olympic betting, according to data from gambling operator PointsBet. Roughly 60% of the betting action around the Tokyo Games…
Prime
U.S. Olympic Ticket Reseller Finds Its Hegemony Threatened
For the past several Olympics, Americans looking to attend the Games have had to purchase from the same source: a small company based in New Jersey’s horse country…
Team USA Facing Three Knockout Games on Path to Olympic Gold
While Kevin Durant’s financial portfolio grew in leaps and bounds in the U.S. this past week, his basketball reputation did the same internationally as Team USA…
Sunisa Lee’s Olympic Gold for Team USA Could Be Worth $1 Million
Team USA gymnast Sunisa Lee took home the gold medal in the women’s all-around on Thursday, a victory that some marketers say could come with a seven-figure financial…
Team USA Prepares for What Could Be Baseball’s Last Shot at Summer Olympics
Team USA will open its part of the baseball tournament at the Tokyo Olympics this weekend with games against Israel Saturday and Korea Sunday at the Yokohama Baseball…
Team USA on Edge Despite Roster of High Priced NBA Players
Team USA is trying to spin big money into Olympic basketball gold. Under the auspices of outgoing managing director Jerry Colangelo, USA Basketball hastily put together…
A Breakdown of the 613 US Olympic Athletes in Tokyo: Data Viz
The United States roster for the Tokyo Olympics includes 613 athletes: That’s roughly 10% more than the 558 who went to Rio de Janeiro in 2016. The reintroduction of…
Most U.S. Olympians to Avoid Federal Taxes on Tokyo Medal Prizes
American athletes who win medals at the 2020 Tokyo Olympic and Paralympic Games will not only take home prestigious honors. They’ll also pocket cash prizes. And if they…
Booker, Middleton, Holiday Join a USA Basketball Team in Disarray
Just days after the NBA Finals ended and the Bucks vanquished the Suns in six games, Devin Booker of Phoenix and Jrue Holiday and Khris Middleton of Milwaukee have…
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