Amazon Vet Steers From Wearable Tech to Data Analytics as Market Matures
Using technology to give Australian Olympic athletes an edge in the 2000 Sydney Games made Catapult Group one of the most widely used tech companies in sports. Its…
technology
Liverpool Hires Astrophysicist as Teams Embrace AI to Reduce Injury
Come Opening Day, when a manager takes the slow walk to the mound to pull his starting pitcher, will it be because of a gut feeling about his ace or what the analytics…
Facebook: ‘The Live Sports Broadcast Business Model Needs to Evolve’
Today’s guest columnist is Rob Shaw, Facebook’s director of sports league and media partnerships. We’re speeding towards a pivotal moment in the future of sports…
Exclusive
Aston Martin Formula One Draws Major U.S. Tech Sponsors
Historically speaking, U.S. corporate involvement in Formula One has been relatively limited. But since Aston Martin announced its return to the sport after a 61-year…
Sports Needs to Innovate to Capture Fluid Fans. Here’s How It’s Done
Today’s guest columnist is Angela Ruggiero, founder of the Sports Innovation Lab and a member of the Hockey Hall of Fame. For more than four years, our team at Sports…
Youth Sports Industry Can Prosper If Stakeholders Work Together
Brian Litvack is the CEO and co-founder of LeagueApps. My youth sports experiences have had an extraordinary impact on my life. It didn’t much matter that my impact on…
L.A. Clippers Sign Jersey Patch Deal With Online Coupon Firm Honey
The Los Angeles Clippers are moving on from Bumble to Honey. The latter, a technology company based in L.A., will replace the women-initiated dating app as the prominent…
Twitch Combines Live Sports and Video Games in Fan-Controlled Football Partnership
The newest football league was built for Twitch. When the Fan Controlled Football plays its first games in February, viewers will be able to collectively call…
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NBA and Facebook’s Oculus Sign Landmark VR Marketing Deal
Facebook-owned Oculus and the NBA have inked a new partnership that will bring the VR company’s branding to the league’s bubble setup and playoff telecasts, starting on…
Fortnite Creator Epic Launches Campaign Against Apple and Google in Pursuit of Direct Pay
For years, some of the biggest companies in tech and media have complained about Apple’s policies in its mobile store. Those companies either found a way to work with…
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NHL May Allow Perforated Hockey Stick as Carbon Fiber Takes Over
The NHL will review a new hockey stick provider for on-ice use, the league confirmed to Sportico. Only six companies currently outfit every NHLer according to…
Pandemic Pushes Viewing Evolution From Fan Cutouts to Virtual Stadiums
You could say Tex Schramm saw this coming. Back in 1980, the NFL Hall of Famer, who had a hand in everything from the NFL-AFL merger to the popularity of the Cowboys…
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