Federer-Backed Laver Cup Brings in Sponsors Despite Missing Stars on Court
The Laver Cup, Roger Federer’s latest contribution to tennis, is enjoying much of the same sponsorship success as the man who founded it. Named after the Australian…
Tennis
Federer-Backed On Holding Soars 46% in First Day of Trading
Roger Federer has played only a half-dozen tournaments since the start of 2020, due to a trio of knee surgeries, but the Swiss tennis ace continues to win big off the…
With U.S. Open Win, Raducanu Could Reach ‘Sponsorship Unicorn’ Status
This year’s surprise U.S. Open champion Emma Raducanu could embody the future of tennis—and enjoy all the financial benefits that could bring. “If she plays her cards…
Medvedev Wins US Open, Denies Djokovic Grand Slam Bid
Daniil Medvedev pulled off a massive upset Sunday in the final and richest major of the tennis calendar, with a dominating 6-4, 6-4, 6-4 victory over Novak Djokovic, who…
US Open Fights Attendance Dip But Expects No Sponsor Revenue Loss
The United States Tennis Association (USTA) has faced a series of headwinds in its effort to sell tickets to the 2021 U.S. Open, including a late start to the sales…
Prime
Next Crop of Tennis Stars Wait Their Turn as Federer Remains Top Earner
Novak Djokovic is on the brink of history at the U.S. Open with a pair of all-time accolades in reach. An Open title would complete the first calendar Grand Slam in the…
U.S. Open Returns With Fewer Star Players, More Premium Seating
For the first time since 1997, a tennis major championship will not have Serena and Venus Williams, Roger Federer or Rafael Nadal in the main singles draw. Yet the…
U.S. Open Cuts Winners’ Prize, Raises Pool for Earlier Rounds: Data Viz
Not everything at the U.S. Open will be like it was before the pandemic—2021 will be the first time since 1997 that neither Roger
USTA, Elevate Sports Ventures Join in US Open Sales Partnership
The United States Tennis Association (USTA) and Elevate Sports Ventures have announced a strategic relationship to support premium sales and services for the 2021 U.S…
Naomi Osaka Lights Olympic Flame in Return to Spotlight
“I think the amount of attention that I get is kind of ridiculous,” Naomi Osaka says within the first five minutes of a recent Netflix documentary. “No one prepares you…
Djokovic First to $150 Million in Tour Winnings Amid Wimbledon Run
Novak Djokovic is chasing tennis history as the second week of Wimbledon opens. His 19 Grand Slam titles are one short of the men’s record held by Roger Federer and…
How Roger Federer Became Tennis’ First $1 Billion Star
Roger Federer plays his opening match at Wimbledon Tuesday—his first visit to the All England Club since losing to Novak Djokovic in the 2019 final, when he failed to…
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