Croatian Tennis Player Sells Ad Space for an Arm and a NFT
Like so many athletes, Croatian tennis player Oleksandra Oliynykova is getting into non-fungible tokens (NFTs). But while her peers are selling digital collectibles, the…
Tennis
Novak Djokovic is the Tennis GOAT: A Holistic Argument
Sportico is proud to partner with The Harvard Sports Analysis Collective, a student-run organization dedicated to the quantitative analysis of sports strategy and…
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U.S. Open Revenue May Drop More Than $150 Million Following Successful Bubble Tournament
U.S. Open revenue will fall by roughly 50%, a drop of at least $150 million, after the Grand Slam was forced to hold its two-week event behind closed doors. While the…
Djokovic Forms New Professional Tennis Players Association, Lacks Support to Command Change
On the eve of the 2020 U.S. Open, Novak Djokovic announced the formation of the Professional Tennis Players Association (PTPA)—a group intent on representing the…
Serena and Venus Headline U.S. Tennis Reopening in Kentucky’s ‘Bluegrass Bubble’
Serena and Venus Williams will renew their on-court sibling rivalry for the 31st time Thursday. But they’ve never played a match in circumstances quite like…
Tiger Woods, Tennis Stars and Disney Back L.A. Tennis Project
Golfer Tiger Woods, the Walt Disney Company and a bevy of current and former tennis stars, including Chris Evert, James Blake and U.S. Open champion Sloane…
Triathlon Group Names Former ATP Exec Kermode Vice Chair
Chris Kermode, a former professional tennis player and executive, was named vice chairman of the Professional Triathletes Organization (PTO) Wednesday in…
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