Sporticast: Golf’s New Star, MLB’s New Media Approach
On the latest Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, starting with the Masters…
The Masters
Masters Winner’s Share Goes to Scheffler, and a Million to the IRS
The U.S.’s Scottie Scheffler, the world’s No. 1 ranked men’s golfer, won the 2022 Masters on Sunday, defeating Northern Ireland’s Rory McIlroy by three strokes after…
Steady Scheffler Wins Masters as Marketers Pine for Tiger’s TV Draw
The chokehold Scottie Scheffler has had on professional golf for the last three months snuffed out most of the drama from this year’s Masters—in terms of viewing…
Augusta National Quietly Seeking Georgia Sports Betting Opportunities
Like everyone else, Augusta National Golf Club officials were tuned in to Tiger Woods early this week, waiting to see if he would participate in the Masters. But they…
Tiger Woods Career Earnings Hit $1.7 Billion as Fellow Golfers Benefit
“Tiger will do more than any other man in history to change the course of humanity,” Earl Woods told Sports Illustrated about his then 20-year-old son in 1996. “I don’t…
All Bets Are on Tiger Woods at the 2022 Masters: Data Viz
Who do you think has better odds to win the 2022 Masters: the defending champion and 12th-ranked golfer in the world, or a 46-year-old who hasn’t played since undergoing…
Masters Draws Largest Audience in Two Years as Young Stars Fill Tiger Void
A decade after earning low-amateur honors at the 2011 Masters, Hideki Matsuyama on Sunday returned to Butler Cabin to don the Green Jacket. In holding off a surging…
Green Jacket for Matsuyama to Be Paired With $2 Million Taxable Purse
On Sunday, Hideki Matsuyama earned the right to wear the fabled green jacket by finishing first in the 2021 Masters Tournament at Augusta National Golf Club in Augusta…
Matsuyama’s Masters Win May Unlock $600 Million in Endorsements
Hideki Matsuyama came to Augusta National a decade ago as the first Japanese amateur to ever play the Masters. He has carried the burden of a golf-crazed nation ever…
The Money Behind the 2021 Masters Golf Tournament
The Masters teed off Thursday morning with its typically small field of just 88 golfers—roughly 60 fewer than the other three major championships. It marks the return of…
Nantz’s CBS Masters Ties ‘A Tradition Unlike Any Other’
Before Jim Nantz fielded the inevitable question about Tiger Woods, he told a corker of a story about the first time he arrived at Augusta National way back in…
Masters Delivers Lowest-Ever Ratings as November Golf Falls to Football
Temporal dislocation and the National Football League conspired to take a huge bite out of the TV audience for the Masters, which posted the lowest ratings for a Sunday…
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