Matsuyama’s Masters Win May Unlock $600 Million in Endorsements
Hideki Matsuyama came to Augusta National a decade ago as the first Japanese amateur to ever play the Masters. He has carried the burden of a golf-crazed nation ever…
The Masters
The Money Behind the 2021 Masters Golf Tournament
The Masters teed off Thursday morning with its typically small field of just 88 golfers—roughly 60 fewer than the other three major championships. It marks the return of…
Nantz’s CBS Masters Ties ‘A Tradition Unlike Any Other’
Before Jim Nantz fielded the inevitable question about Tiger Woods, he told a corker of a story about the first time he arrived at Augusta National way back in…
Masters Delivers Lowest-Ever Ratings as November Golf Falls to Football
Temporal dislocation and the National Football League conspired to take a huge bite out of the TV audience for the Masters, which posted the lowest ratings for a Sunday…
Masters Winner Johnson Prevails in Tax Game by Not Winning in NY
By winning the 2020 Masters Tournament at Augusta National Golf Club in Augusta, Ga., Dustin Johnson won what is often considered the most prestigious tournament in the…
A Masters Unlike Any Other May Drive CBS to Tough Sunday Decisions
A three-hour weather delay won’t necessarily put a damper on this year’s special autumnal edition Masters Tournament, but Augusta National’s Thursday morning soaking…
Augusta Honors Elder with Endowed Golf Scholarships at HBCU Paine College
Lee Elder, who in 1975 became the first black man to compete in the Masters Tournament, is being honored by August National with scholarships in his name. In addition…
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