Inside the Kansas City Chiefs’ TikTok Dominance
Once a week, the Kansas City Chiefs hold a different kind of tape session, when seven employees from across departments gather to review their personal TikTok…
TikTok
TikTok, Crypto World Series Ads Cushion Steep Fall in Auto Spend
Major League Baseball may have its work cut out for it as it continues to try to win over a new generation of digital-first fans, but a marketing strategy that leans…
Facebook’s Recent Troubles Extend to Sports-Ticketing Market
Today’s guest columnist is Jesse Lawrence, the founder of TicketIQ and FanIQ. With all five major sports in action this week, there is comfort in the return to a…
Exclusive
WWE Using TikTok to Find Ring Announcer as Top App Turns Job Board
WWE is offering its fans on TikTok the rare opportunity to take part in one of its biggest annual events. The wrestling company is using the social media platform to…
TikTok Adds Logo to Portland Timbers, Thorns FC Jerseys
The Portland Timbers and Portland Thorns FC have signed a new partnership with TikTok that will see the short-form video app’s logo added to the jersey sleeve for both…
Exclusive
Yankees, TikTok Sign Sponsorship Deal as Trump Seeks Ban
The New York Yankees and YES Network have signed a sponsorship deal with TikTok, the popular short-form video app that President Trump is trying to ban in the U.S.…
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