Disney Christmas NBA Ratings Get Scrooged by Blowouts
A series of blowouts conspired to put the humbug on Disney’s Christmas NBA marathon, leaving ABC and ESPN with lumps of coal in their ratings stockings. According to…
TNT
Advertisers Greet NBA Return With a Sold-Out Opening Night
As much as news coverage of the very first COVID-19 vaccinations have in some way helped foster the illusion that we’ll all be putting this crummy year behind us in…
TNT Looks to Recoup Ad Dollars As NBA Playoffs Field Narrows
Now that the NBA has navigated its latest existential crisis and the conference semifinals are officially underway, the league’s media partners can start earning back a…
Kenny Smith Commandeers TNT Production for Virtual Youth Sports Academy
When COVID-19 canceled all the planned summer camps for Kenny Smith’s kids, the two-time NBA champion took matters into his own hands—channeling his television…
Bubblicious: TV Advertisers Are Primed for a Healthy NBA Restart
After 140 days of riding the viral pine, the NBA on Thursday will re-start its pandemic-halted season with a roster of fired-up TV advertisers and, more importantly, a…
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