Warner Bros. Discovery U.S. Networks Boss Sees Scripted Sports Potential
In the wake of the $43 billion Warner Bros. Discovery merger, it’s often overlooked that the streaming-focused conglomerate also owns dozens of linear cable networks…
TNT
Warner Bros. Discovery Taps Luis Silberwasser as New Sports Chief
Luis Silberwasser is getting ready to till new terrain on a familiar piece of ground. The veteran TV executive, who has in recent years become a top content executive in…
TNT Future-Proofs Its NBA Studio Roster With Draymond Green Hire
If Charles Barkley makes good on his public avowals to step away from the Inside the NBA franchise before his contract runs out in June 2025, Turner Sports has taken out…
Prime
ESPN, TNT Seek Demographic Shift in NHL TV Rights Line Change
In its battle for the fans of the future, the NHL is hoping its two new TV partners can give hockey a leg up. This week, the league will have its first look at ESPN’s…
NBA Playoff Ratings Slip as Casualties Mount, Casual Fans Check Out
A pair of weekend Game 7s did their bit to help prop up the NBA playoff ratings, but as the Conference Finals get underway, a superstar shortage threatens to scare off…
Disney Christmas NBA Ratings Get Scrooged by Blowouts
A series of blowouts conspired to put the humbug on Disney’s Christmas NBA marathon, leaving ABC and ESPN with lumps of coal in their ratings stockings. According to…
Advertisers Greet NBA Return With a Sold-Out Opening Night
As much as news coverage of the very first COVID-19 vaccinations have in some way helped foster the illusion that we’ll all be putting this crummy year behind us in…
TNT Looks to Recoup Ad Dollars As NBA Playoffs Field Narrows
Now that the NBA has navigated its latest existential crisis and the conference semifinals are officially underway, the league’s media partners can start earning back a…
Kenny Smith Commandeers TNT Production for Virtual Youth Sports Academy
When COVID-19 canceled all the planned summer camps for Kenny Smith’s kids, the two-time NBA champion took matters into his own hands—channeling his television…
Bubblicious: TV Advertisers Are Primed for a Healthy NBA Restart
After 140 days of riding the viral pine, the NBA on Thursday will re-start its pandemic-halted season with a roster of fired-up TV advertisers and, more importantly, a…
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