Olympics Delay Lets NBC Develop AI for Ad Objectives to Maximize Tokyo Return
In a bid to help advertisers optimize the impact of their Olympics investments, NBC Sports is taking a new research initiative to market, designed to provide…
Tokyo Olympics
U.S. Olympians Push for Protest Rights Ahead of Tokyo Games
Team USA's Council on Racial and Social Justice is publicly asking for a change to a longstanding and controversial International Olympic Committee rule that prohibits…
Olympic Athletes’ Personal Brands Strengthen as Marketers Prepare for Back to Back Games
It turns out Katie Ledecky can make a splash without the Olympics. Swimming across a pool last month with a glass of chocolate milk balanced on her head, the five-time…
Bach to the Future: Olympics Boss Takes a More Measured Approach to 2021 Reboot
Just days after one of his top lieutenants dismissed any speculation that the coronavirus pandemic might altogether derail the already postponed Tokyo Games…
Ivy League Networks Not Enough as USA Water Polo Launches Jobs Program
As the effects of COVID-19 rip through the global economy, jobs have become scarce, particularly for professional athletes in non-major sports who require flexible work…
The Business of Sports
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonNCAA Fall Sports Cuts Threaten Olympic Pipeline Ahead of Tokyo
With the Tokyo Games postponed to 2021, U.S. Olympic hopefuls have had to tack on another year to their training—much of which is done at colleges and universities…
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