Ironman Heads to the Hills With UTMB Trail Running Deal
The Ironman Group is extending its reach in the world of endurance sports through a partnership with UTMB Group, the development arm of leading international…
triathlon
Pro Triathlon Org Adds IMG to Manage Global Media Deals
IMG will help manage the Professional Triathletes Organisation’s media rights deals globally for the next three years as the PTO attempts to grow the…
Exclusive
Triathlon Group Hires SailGP CMO Godfrey to Lead Media, Marketing Efforts
Fresh off its inaugural event, the Professional Triathletes Organisation has hired Tim Godfrey as chief marketing officer. Godfrey will oversee the group’s…
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