Sports TV Keeps ‘Dragon’ Out the Same Old Cross-Promotional Tricks
Bob Costas hated the dragon thing as much as you do. During a recent appearance on ESPN’s Cleveland radio affiliate, the broadcaster riffed about Warner Bros…
Turner Sports
Turner Sports, Committed to NFTs, Touts Immutable X Partnership
While cryptocurrency and NFT prices have suffered this spring, with some taking 75% plunges, Turner Sports has continued to invest in blockchain’s potential. On Tuesday…
Turner Sports Finds Studio Success With a ‘Treehouse’ of Personalities
Let’s start with the horse. To kick off Inside the NBA‘s pregame coverage of the Western Conference Finals Sunday, analyst Charles Barkley rode in atop a dark chocolate…
Rodgers, Brady to Take on Mahomes, Allen as ‘The Match’ Ditches Golf Pros
They don’t need pro golfers to keep the celebrity “Match” going over at Turner Sports. In the first edition of the golf event to take place under the corporate aegis of…
Warner Bros. Discovery’s Reach May Heat Up Sports Rights Bidding
With its merger complete, expect the newly formed Warner Brothers Discovery (NASDAQ: WBD) to become an even more aggressive bidder for top live-sports rights in the…
Warner Bros. Discovery Aims to Become ‘Global Operator’ in Sports
There’s a new contender in the arena. As Discovery begins its new era of operating Warner Bros., HBO and Turner, all eyes are on how the new company will navigate the…
Saint Peter’s Shook Up March Madness, But Duke-UNC Will Be Seismic
The biggest TV draw of the 2022 NCAA Division I Men’s Basketball Tournament was knocked out of contention Sunday, but fortunately for Turner Sports, the most-eyeballed…
March Madness Daily: The NCAA’s Billion-Dollar Cash Cow
March Madness can make or break careers for college basketball players and coaches, but no one has more on the line in these three weeks than the NCAA itself. The…
March Madness Ads Sell Out as Hype, Hoops Royalty Return to the Arena
If you’re a marketing exec at, say, an auto manufacturer, fast-food chain or insurance provider and are looking to snap up a last-minute commercial unit in the NCAA…
Play-To-Earn Sports Games Take Center Stage With Turner Sports’ Blocklete Golf Launch
A year after NBA Top Shot’s boom introduced the concept of NFTs to sports fans, Turner Sports is hoping Blocklete Golf can do the same for play-to-earn gaming. In the…
Turner Nabs U.S. Soccer Rights, Will Show Games on HBO Max
Turner Sports is returning to the world of soccer, locking up the rights to air U.S. national team home contests from 2023 through 2030. All of the games will be…
‘Inside The NBA’ to Feature in All-Star Game Alternate Broadcast
Step aside, SpongeBob. Move over, Mannings. During Sunday’s NBA All-Star Game, Shaquille O’Neal, Charles Barkley and the rest of the Inside the NBA crew will be the…
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