Blowout Sinks NCAA Ratings, But $900M in Ad Sales on Par With 2019
In running away with the NCAA title game practically from the jump, the Baylor Bears routed the once-undefeated Gonzaga Bulldogs by 16 points Monday night, and in so…
Turner Sports
No Duke? No Problem: CBS, Turner Sports Sell Out March Madness
A year after the coronavirus pandemic wiped out what is arguably the greatest three weeks on the sports calendar, advertisers have scrambled back to assume their…
NBA All-Star Game Slumps to a New Ratings Low as Sports TV Woes Continue
The NBA All-Star Game is the latest sports-TV franchise to take its ratings lumps, as Sunday’s cable telecast marked the lowest turnout in the history of the…
Turner Sells Out NBA All-Star Game Ads Despite Player Indifference
LeBron James may not be particularly psyched for this year’s ad hoc NBA All-Star Game, but despite the reservations of the league’s top player and the ongoing…
Turnovers at Bleacher Report, HBO Max Strategy Spark Questions about WarnerMedia’s Plans for Live Sports
It was recently announced that Sam Toles (chief content officer), Alex Vargas (chief operations officer) and Miguel DeAvila (SVP of engineering) are all leaving Bleacher…
Exclusive
Barkley Replaces Tiger While Steph Curry Joins The Match 3 as Turner Tees Up Golf in November
Turner Sports has rounded up a foursome for its third incarnation of The Match, a charity golf event the programmer first introduced back in 2018. Teeing off on Friday…
Turner Sports Divvies Up Sports Betting Rights Between DraftKings, FanDuel
DraftKings is partnering with Turner Sports on a new multi-year deal that, among other immediate rights, puts it in position to be featured on NCAA tournament broadcasts…
Big Four Broadcast Rights Pacts Becoming ‘Loss Leaders’ for Networks
With the pay-TV ecosystem ever reliant on live sports, the value of broadcast rights continues to climb for most valuable properties. Major League Baseball recently…
Turner Extends MLB Deal for $3.75 Billion and Expanded Regular and Postseason Coverage
Three months after Turner Sports first hashed out the terms of its new media-rights deal with Major League Baseball, the seven-year extension is now officially locked…
TNT Looks to Recoup Ad Dollars As NBA Playoffs Field Narrows
Now that the NBA has navigated its latest existential crisis and the conference semifinals are officially underway, the league’s media partners can start earning back a…
Kenny Smith Commandeers TNT Production for Virtual Youth Sports Academy
When COVID-19 canceled all the planned summer camps for Kenny Smith’s kids, the two-time NBA champion took matters into his own hands—channeling his television…
TV Viewership Slides Despite Return of Sports Programming
As much as the return of sports programming has proven to be an all-you-can-eat buffet for fans who’d been starved of live action for so many months, the gluttonous…
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