Unsinkable Live Sports Find Safe Harbor in Stormy TV Ad Market
In uncertain times, CEOs tend to fall back into the lazy drift of metaphor. When the quarterly results fail to align with earlier projections, media bosses will speak in…
tv advertising
Super Bowl Beer Ads Go Beyond Budweiser for First Time in 30 Years
Super Bowl ads for beer, once one of Madison Avenue’s simplest bits of pitchery, have become as complex as solving a calculus equation after five shots of…
Fox Inks GMC as NFL Pregame Show Title Sponsor, Replacing Ford
While the Super Bowl is the country’s most lusted-after media property, it accounts for only a fraction of Fox’s NFL business. The regular-season outlook is just as…
NFL Advertisers Spare No Expense as In-Game Unit Costs Set Records
As metaphors go, the old chestnut about how an expensive commodity may be secured by way of the forfeiture of “an arm and a leg” is the stuff of nightmares. Although the…
Prime
Why ESPN Can Afford to Sit Out the Sportsbook Ad Frenzy
The NFL’s sportsbook partners have spent $50.7 million on in-game advertising since the NFL season began on Sept. 9, and while CBS, Fox and NBC have been quick to cash…
Exclusive
Playfly Sports Expands Relationship With Pac-12 Networks in Timely Multi-Year Deal
Playfly Sports has struck a multi-year deal with Pac-12 Networks, extending and expanding its relationship with the conference to become the exclusive third-party seller…
Fox Gets 18-Month Head Start on Super Bowl Sales as NFL Market Sizzles
For the NFL’s TV partners, the current ad sales marketplace all but demands a certain suspension of disbelief, or as Seth Winter puts it, the clamor for inventory is so…
Prime
NFL Ratings Hang On as Ad Units Earn 10% Premium
The NFL’s TV partners managed to power their way through the 2020-21 season more or less unscathed by the coronavirus pandemic, as the league’s successful staging of…
NBC Preps Olympian Ad Load as Tokyo Sponsors Stay Put
If history is any guide, Twitter should begin erupting with complaints about NBC’s Olympics ad loads early during Friday’s opening ceremonies, perhaps between the moment…
Best Of 2021
Live Sports the Only Thing Keeping the Lights on for TV Networks
If there’s any downside to the glutton’s buffet that is the Sunday NFL experience, that 12-hour, three-window smorgasbord of circus catches and skeleton-pulverizing…
Fox Sports Upfront Pitch Kicks Off Hottest Ad Market in a Decade
The rollout of the 2021 NFL schedule may have been delayed by nearly a month, but now that advertisers have a more complete sense of where best to place their money in…
Online Gambling Sites Pump $153.6 Million Into Local TV
If much of the early chatter regarding legalized gambling’s effect on the U.S. sports industry is informed by a sort of technocratic wishful thinking—until the…
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