Biden Outspends Trump on NFL Ads as Networks Await Big Ten Swing-State Games
In retrospect, media watchers probably should have known that 2020 was going to be a year unlike any other when the sitting president of the United States and a…
tv ratings
Boxing: “Fading, Niche Sport” Or Are Declining Ratings The Product of Pandemic Driven Limitations?
Since boxing has returned from the sports hiatus, the sport's linear television ratings have been in decline. Top Rank cards on ESPN have drawn just 332,000 viewers…
NFL Ratings a Mixed Bag as Sunday TV Audience Dips 3%
While the cult of NFL Ratings Doomers is cluttering Twitter feeds and the Google search algorithm serves up a whole lot of Chicken Little results about the league's…
Grading the Top Five NFL Broadcasts for 2020 Advertisers
In the same way that it's ill-advised for small children to play tackle football against a professional athlete the size of a sub-zero refrigerator, it is equally…
NBA Playoff Ratings Dip No Alarm for Network Partners and Advertisers
Social media blowhards, armchair media analysts and the leader of the free world may all be making a big stink about the NBA's bubble ratings of late, but network execs…
The Business of Sports
Featuring this week's podcast with Scott Soshnick and Eben Novy-Williams
Coming SoonTV Viewership Slides Despite Return of Sports Programming
As much as the return of sports programming has proven to be an all-you-can-eat buffet for fans who'd been starved of live action for so many months, the gluttonous…
Network Ratings and Ad Dollars Plummet in the Absence of Live Sports
Top-tier sports programming can't come back soon enough for the U.S. television networks, which in the absence of the tube's highest-rated programming are facing a…
Confederate Flag Flap Hasn’t Hurt NASCAR Ratings
NASCAR's decision to ban the display of Confederate flags at its tracks has supporters of the symbol threatening to boycott the stock-car racing association altogether…
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