USFL Faces Tough Slog as It Looks to Build on Early TV Ratings
While financial mishaps and a global pandemic conspired to snuff out two recent high-profile attempts at launching a viable spring football league, the backers of the…
TV ratings
Ahead of Rights Talks, NASCAR Cup Series Gets Off to Blazing Start
Since the 2022 NASCAR Cup Series officially got underway four weeks ago, not a single televised sporting event has put up bigger TV numbers. Now in its 74th season, the…
NBC Draws Second-Largest Super Bowl Audience to Cap NFL Bonanza
On the heels of the NFL’s most-watched regular-season campaign in six years and a playoff run delirious enough to be classified as a Schedule II controlled substance…
Beijing Winter Olympics Ratings Are Down–Just as NBC Guaranteed
NBCUniversal’s Olympics ratings are in sync with what the media giant said it would serve up to its advertisers, and while precedent would suggest that the deliveries…
NFL’s Playoffs Fever Spikes as Championship Sunday Ads Hit $2.5 Million
As much as it seems unlikely that anyone will figure out a way to top Sunday night’s tachycardia-inducing Bills-Chiefs showdown, the enthusiasm generated by the…
Record TV Turnout for Watered-Down NFL Wild Card Weekend
A revival of the 49ers-Cowboys rivalry put up the biggest Wild Card TV ratings in seven years, and while the NFL’s beefed-up playoff scheme may have led to a dilution in…
Cowboys’ Return to Playoff Picture Enriches Already Loaded NFL Season
On the heels of the most-watched NFL season in six years, the smart money says the ratings momentum will continue throughout a playoffs slate crammed with the league’s…
NFL Games Account for 75 of the 100 Most-Watched Broadcasts of 2021
In a year marked by a pair of ratings-hogging quadrennial events and a whole lot of Beltway intrigue, the NFL in 2021 effectively swallowed TV whole, accounting for 41…
Raiders-Cowboys Turkey Trot Serves Up Highest NFL Ratings in 28 Years
Like the green bean casserole your self-medicating cousin whipped up in a Thanksgiving morning frenzy, the Raiders-Cowboys game wasn’t exactly a thing of beauty, but it…
Cowboy Up: Dallas-Kansas City Skirmish Draws 28.1 Million Viewers
When Thanksgiving arrives and only five NFC teams have managed to post better than a .500 record and the AFC race is about as opaque as the contents of a gravy boat…
Buffalo Trumps NYC as NFL Finds Biggest Die-Hards in Smallest Markets
If it’s a fall Sunday and you’re a Buffalonian, the odds are good (really, really good) that, come 1 p.m., you’ll be parked in front of the set to watch the Bills on…
NFL Fans Don’t Miss Aaron Rodgers as Packers-Chiefs Ratings Soar
Unless you somehow managed to spend the better part of last week trapped in the bottom of a well, you’re likely aware that Aaron Rodgers didn’t play football on Sunday…
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