Opinion
USC, UCLA Big Ten Defections Lead NCAA Down Desolation Row
Jayhawks and Trojans and Bruins, oh my. Forget the Lions and Tigers. In fact, with the headlines screaming about USC and UCLA leaving for the Big Ten, and with…
UCLA
How the College Athlete Race and Gender Equity Act Got Segregated
A pressing debate in the current college sports reform movement is whether further expanding the economic rights of male revenue-sport athletes will come at the…
March Madness Daily: Cronin’s Small SUV Reimbursement Tells Bigger Story
The economic dissonance in big-time college athletics can be observed in the macro: a multibillion-dollar amateur enterprise where athlete NIL is now permitted but…
For Some FBS Schools, a Balanced Budget Is a Self-Fulfilling Prophecy
Just as sure as the sun will rise each morning over the rolling slopes of Bowling Green, Ky., Randy Magill knows that Western Kentucky University’s athletic department…
NCAA, Pac-12 Accused of Athlete Labor Violations in New Filing
The National College Players Association has filed unfair labor practice charges against the NCAA, Pac-12 Conference, UCLA and USC, claiming that the schools and…
UCLA to Pay HBCUs Over $500K, But ‘Guarantee Games’ May Dwindle
UCLA athletic director Martin Jarmond is reaching back to his roots, scheduling the Bruins football team to play two historically black universities in the next two…
UCLA Wins Early Round With Under Armour in $200M Court Case
Almost a year to the day UCLA first sued Under Armour for beach of their 15-year, $280 million contract, a Los Angeles superior court on Thursday issued a tentative…
Best Of 2021
Secret Documents Reveal Learfield IMG’s Take From College Deals
The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for…
March Madness Daily: UCLA, Under Armour Ignore Each Other During Run
The Elite Eight features seven Nike schools and one team covering up the logo of its apparel partner. UCLA, one of two double-digit seeds remaining in the…
UCLA’s New Nike Contract Pays Less Than Half of Prior Deal With Under Armour
UCLA’s new Nike deal will pay the university less than half of what the school was owed per year under its prior agreement with Under Armour, further evidence of a wider…
UCLA International Athletes Barred From Playing in U.S. by DHS Order
A legal effort by 15 international UCLA athletes to join their respective Bruins teams has fallen short. In a recent ruling, U.S. District Court Judge Virginia Phillips…
Footwear and Apparel Sponsorship Market Correction May Be On HorizonÂ
July 3, 2020 Market Snapshot: JohnWallStreet Index: 3,198.67 (+0.03%) NASDAQ: 10,207.63 (+.52%) S&P: 3,130.01 (+0.45%) DJI: 25,827.36 (+0.36%) Under Armour (UA) recently…
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