David Levy Joins Board of MMA Circuit ONE Championship
David Levy is joining the board of ONE Championship, the mixed martial arts circuit that is looking to expand beyond its roots in Asia. Levy will be lead director on the…
UFC
McGregor-Poirier 3 Pushes UFC Sellout Streak to Four
Coming out of the pandemic, many believed sports fans would be eager to return to stadiums and arenas. But a lack of capacity crowds across the ecosystem indicates…
Sporticast: ONE Championship Founder on Growing a Global Martial Arts Circuit
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Chatri Sityodtong, founder and CEO of ONE Championship, a global promoter of…
UFC Inks $175 Million Crypto Deal, Its Largest Sponsorship Ever
UFC has signed a 10-year, $175 million partnership with cryptocurrency marketplace Crypto.com, according to someone familiar with the terms, the biggest sponsorship in…
UFC Revenue Rises As Endeavor Sees Sales Slip in Events, Talent
An increase in sponsorship and media rights revenue for Ultimate Fighting Championship was a bright spot for Endeavor Group Goldings, as the newly public business…
Private Equity Chases Boxing, MMA Investments in Untapped Market
According to PitchBook Data, between January 2020 and February 2021 private equity funds invested 7.8 billion euros (or $9.41 billion) into U.S. and European sports…
UFC to Release Blockchain Fan Tokens
UFC announced plans to launch its own blockchain-based fan token with partner Chiliz Tuesday. Up to 20 million of the $UFC tokens will go on sale at…
Endeavor Sets IPO Pricing, Also Eyes $1.8B Placement And Full UFC Ownership
Endeavor has set the pricing and details of its initial public offering and a private placement, aiming to bring in $1.35 billion and gain full control of the UFC…
Endeavor’s UFC Buyout, Improved Market May Bode Well for IPO
Back on March 31, Endeavor Group Holdings filed an S-1 with the SEC that indicated the company had entered into an agreement to buy the 49.9% of UFC it does not own, as…
Endeavor Raising $1.75 Billion to Buy Rest of UFC as Musk Joins Board
Endeavor Group Holdings is buying up the rest of Ultimate Fighting Championship as part of its bid to go public, according to the preliminary prospectus filed by…
UFC’s Francis Ngannou Bets on Himself With Conditional NFT Drop
UFC heavyweight Francis Ngannou has a custom-designed, unique piece of digital art that he will auction as an NFT this weekend, but only if he wins his title…
UFC, DraftKings Ink Five-Year Deal Worth More Than $100 Million in Cash
UFC has its first official sportsbook, a five-year year partnership with DraftKings that’s one of the biggest corporate deals in the promotion’s history. DraftKings…