UFC and LaLiga North America Team Up for Cross-Sport Promotion
Sports leagues worldwide are eager to tap into the growth potential of Spanish-speaking audiences. The latest example: LaLiga North America partnering with the United…
UFC
UFC-Disney Rights Renewal Talks Nearing Opening Bell, Shapiro Says
The extensive ties between UFC parent Endeavor Group Holdings and Disney mean the media company is likely to be “open to a renewal conversation sooner rather than later,”…
UFC Sues Documentary Production Team in Copyright Dispute
At a time when The Last Dance, Athlete A, Untold: The Girlfriend Who Didn’t Exist and other popular documentaries prominently feature copyrighted audiovisuals of…
Peyton Manning’s Omaha Productions Readies Launch of ESPN UFC ‘GronkCast’
Peyton Manning wants to go to the mat in his ongoing bid to create a sports-content empire. The football legend, who gained notice last year when he and his brother…
NFL, FIFA, UFC Streaming Services Part of Push to Own Fan Data
Recently, several sports leagues and federations have introduced new direct-to-consumer (DTC) streaming solutions or new markets for their streaming product. For…
Exclusive
UFC Going Digital in Brazil as Fight Pass Replaces Pay TV
UFC is changing its media distribution in Brazil, a move away from pay TV that the mixed martial arts giant believes could quintuple broadcast revenue in one of its most…
Sponsored
UFC 276: Adesanya vs. Cannonier and a Title Fight Trilogy Main Event
The Ultimate Fighting Championship returns to T-Mobile Arena in Las Vegas on Saturday, July 2 with a star-studded 13-bout card worthy of a Fourth of July celebration…
DraftKings’ New NFT-based Game Franchise Adds UFC Collectibles
DraftKings and the UFC have agreed to develop fighter NFTs that will tie into both fantasy gaming and sports-wagering opportunities in an evolution of the companies…
UFC to Debut in France After 10-Year Campaign Boosts Global Goals
UFC’s announcement that it will host its first event in France on Sept. 3 at the Accor Arena in Paris follows a decade-long push to enter France, where MMA was illegal…
$3.2 Billion Las Vegas Project Is OVG’s Latest Live Entertainment Bet
Oak View Group (OVG) recently announced plans to construct a $3.2 billion live entertainment district in Las Vegas. The 25-acre project, which has local support and is…
UFC to Pay Fighters Bitcoin Bonuses in Expanded Crypto.com Deal
UFC is adding a new cryptocurrency bonus to its pay-per-view events, $60,000 worth of bitcoin to be distributed to fighters based on a fan vote. The new bonus is part of…
Opinion
Jake Paul’s UFC ‘Social-Impact’ Campaign Looking Like a Win-Win
Jake Paul has embarked on a public campaign designed to push the UFC to share a greater percentage of company revenues with fighters and to improve healthcare benefits…
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