Endeavor Sets IPO Pricing, Also Eyes $1.8B Placement And Full UFC Ownership
Endeavor has set the pricing and details of its initial public offering and a private placement, aiming to bring in $1.35 billion and gain full control of the UFC…
UFC
Endeavor’s UFC Buyout, Improved Market May Bode Well for IPO
Back on March 31, Endeavor Group Holdings filed an S-1 with the SEC that indicated the company had entered into an agreement to buy the 49.9% of UFC it does not own, as…
Endeavor Raising $1.75 Billion to Buy Rest of UFC as Musk Joins Board
Endeavor Group Holdings is buying up the rest of Ultimate Fighting Championship as part of its bid to go public, according to the preliminary prospectus filed by…
UFC’s Francis Ngannou Bets on Himself With Conditional NFT Drop
UFC heavyweight Francis Ngannou has a custom-designed, unique piece of digital art that he will auction as an NFT this weekend, but only if he wins his title…
UFC, DraftKings Ink Five-Year Deal Worth More Than $100 Million in Cash
UFC has its first official sportsbook, a five-year year partnership with DraftKings that’s one of the biggest corporate deals in the promotion’s history. DraftKings…
Exclusive
UFC’s Five-Year Chinese Media Deal Valued at ‘High Eight Figures’ as Promotion Expands
UFC’s new partnership with Chinese digital media company Migu has nearly doubled the value of its media rights in the country, according to someone familiar with the…
UFC Joins TikTok to Produce Live Weekly Shows
MMA promoter UFC plans to throw more hands on TikTok. The Endeavor-owned mixed martial arts organization inked a multiyear partnership with TIkTok, under which UFC will…
UFC Antitrust Lawsuit Granted Partial Class-Action Status
A judge has granted partial class-action status to a group of fighters suing the UFC, a critical ruling that should extend the antitrust legal battle against the MMA…
EA Renews NHL and UFC Deals to Expand Sports Video Game Dominance
Electronic Arts has inked multi-year renewals with both the NHL and UFC. EA has released an NHL game for 30 years straight, dating back to 1991. This year’s NHL 21 title…
UFC Fighters’ Pay Lawsuit Nears Class Action Stage With Long Road Ahead
It’s been six years since three former UFC fighters—Cung Le, Nathan Quarry and Jon Fitch—sued the MMA promotion company for allegedly using monopoly power to suppress…
UFC Leaving Short-Term Money on Table With Early Start For Khabib Megafight
UFC fans hoping to catch this weekend’s fight between Khabib Nurmagomedov and Justin Gaethje, one the biggest MMA events of the year, might be surprised by the event’s…
UFC Training Center Sees Revenue in Chinese Olympians and Pro Athletes
Back in early September, the Ultimate Fighting Championship (UFC) announced it had been named the official high performance advisor of the Chinese Olympic Committee…
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