UFC will sell its first-ever NFTs through Panini America in a licensing deal that will see fighters share in more of the royalties from digital collectibles than they do…
UFC 264, headlined by Dustin Poirier defeating Conor McGregor, generated as many as 1.8 million pay-per-view buys, with revenue in the ballpark of $125 million. Less…
David Levy is joining the board of ONE Championship, the mixed martial arts circuit that is looking to expand beyond its roots in Asia. Levy will be lead director on the…
Coming out of the pandemic, many believed sports fans would be eager to return to stadiums and arenas. But a lack of capacity crowds across the ecosystem indicates…
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Chatri Sityodtong, founder and CEO of ONE Championship, a global promoter of…
UFC has signed a 10-year, $175 million partnership with cryptocurrency marketplace Crypto.com, according to someone familiar with the terms, the biggest sponsorship in…
An increase in sponsorship and media rights revenue for Ultimate Fighting Championship was a bright spot for Endeavor Group Goldings, as the newly public business…
According to PitchBook Data, between January 2020 and February 2021 private equity funds invested 7.8 billion euros (or $9.41 billion) into U.S. and European sports…
UFC announced plans to launch its own blockchain-based fan token with partner Chiliz Tuesday. Up to 20 million of the $UFC tokens will go on sale at…
Endeavor has set the pricing and details of its initial public offering and a private placement, aiming to bring in $1.35 billion and gain full control of the UFC…
Back on March 31, Endeavor Group Holdings filed an S-1 with the SEC that indicated the company had entered into an agreement to buy the 49.9% of UFC it does not own, as…
Endeavor Group Holdings is buying up the rest of Ultimate Fighting Championship as part of its bid to go public, according to the preliminary prospectus filed by…
