College Football Sponsor Swaps: Performance Enhancer or Money Grab?
Switches between exclusive apparel sponsors and college football programs are routinely accompanied by grand, public announcements promising significant effects on…
Switches between exclusive apparel sponsors and college football programs are routinely accompanied by grand, public announcements promising significant effects on…
The conflict between Russia and Ukraine is prompting some retail companies to take action, Footwear News reports. Earlier this week, Adidas said it was suspending its…
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the University…
On Saturday afternoon, the University of Cincinnati football team survived a late scare against unranked Tulsa to keep its magical season on track. The Bearcats are now…
Almost a year to the day UCLA first sued Under Armour for beach of their 15-year, $280 million contract, a Los Angeles superior court on Thursday issued a tentative…
Emphasizing Under Armour’s well-known and distinctive brand, a federal judge in Maryland has ruled for the Baltimore-based apparel company in a trademark and…
The Elite Eight features seven Nike schools and one team covering up the logo of its apparel partner. UCLA, one of two double-digit seeds remaining in the tournament, is…
UCLA’s new Nike deal will pay the university less than half of what the school was owed per year under its prior agreement with Under Armour, further evidence of a wider…
UCLA has signed a new six-year apparel deal with Nike and its Jordan Brand, a replacement to its Under Armour contract that is now the subject of a wider legal…
After changing the game of basketball from beyond the arc and taking his talents from Nike to Under Armour in 2013, Stephen Curry is getting his own brand with the…
The COVID-19 pandemic has exacerbated the widely held notion that retail is dying. But BMO Capital Markets senior retail and e-commerce analyst Simeon Siegel argues the…
Faced with the fallout of losing its 15-year, $280 million contract with Under Armour, UCLA on Wednesday filed a $200 million federal lawsuit against the Baltimore-based…