Stephen Curry Is Putting It All on the Line
Stephen Curry has come a long way since the curious case of the government plot from outer space, he told Rolling Stone. Five years ago — after he’d won his second NBA…
Under Armour
Stephen Curry—With Help From Daughter Riley Curry—Reveals the Curry 10
Four-time NBA champion Stephen Curry recently used social media to tease his next signature basketball shoe, and did so with the help of his daughter, Riley Curry…
UCLA ‘Lost’ $99.2M in Under Armour Fight as Big Ten Offers Cushion
UCLA lost about $99.2 million in contract dollars as a result of its prolonged fight with Under Armour and its subsequent Nike deal, but the school can reduce that loss…
How Curry Brand Is Using Under Armour’s Tech for Retro Sneakers
En route to securing his fourth NBA title, Golden State Warriors sharpshooting guard Stephen Curry laced up sneakers that had his fans and sneakerheads alike buzzing…
Under Armour College Cuts, Curry Seen as Bright Spots in Long Turnaround
At the moment, it’s easy to make a bear case for Under Armour. The performance apparel maker’s CEO, Patrik Frisk, stepped down from the company effective the start of…
Opinion
College Football Sponsor Swaps: Performance Enhancer or Money Grab?
Switches between exclusive apparel sponsors and college football programs are routinely accompanied by grand, public announcements promising significant effects on…
Nike, Under Armour and More Retail Companies Are Halting Sales in Russia
The conflict between Russia and Ukraine is prompting some retail companies to take action, Footwear News reports. Earlier this week, Adidas said it was suspending its…
Sporticast: Cincinnati’s Under Armour Saga and the Shrinking Apparel Market
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the University…
Cincinnati Chases Football Playoff as Under Armour Flees Deal
On Saturday afternoon, the University of Cincinnati football team survived a late scare against unranked Tulsa to keep its magical season on track. The Bearcats are now…
UCLA Wins Early Round With Under Armour in $200M Court Case
Almost a year to the day UCLA first sued Under Armour for beach of their 15-year, $280 million contract, a Los Angeles superior court on Thursday issued a tentative…
Under Armour Beats ‘Life’s Armour’ in Federal Cybersquatting Case
Emphasizing Under Armour’s well-known and distinctive brand, a federal judge in Maryland has ruled for the Baltimore-based apparel company in a trademark and…
March Madness Daily: UCLA, Under Armour Ignore Each Other During Run
The Elite Eight features seven Nike schools and one team covering up the logo of its apparel partner. UCLA, one of two double-digit seeds remaining in the tournament, is…
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