Under Armour Beats ‘Life’s Armour’ in Federal Cybersquatting Case
Emphasizing Under Armour’s well-known and distinctive brand, a federal judge in Maryland has ruled for the Baltimore-based apparel company in a trademark and…
Under Armour
March Madness Daily: UCLA, Under Armour Ignore Each Other During Run
The Elite Eight features seven Nike schools and one team covering up the logo of its apparel partner. UCLA, one of two double-digit seeds remaining in the tournament, is…
UCLA’s New Nike Contract Pays Less Than Half of Prior Deal With Under Armour
UCLA’s new Nike deal will pay the university less than half of what the school was owed per year under its prior agreement with Under Armour, further evidence of a wider…
Nike Signs UCLA to Jordan Brand Deal for Athletics
UCLA has signed a new six-year apparel deal with Nike and its Jordan Brand, a replacement to its Under Armour contract that is now the subject of a wider legal…
Under Armour Launches Curry Brand With Eyes on Nike’s Jordan
After changing the game of basketball from beyond the arc and taking his talents from Nike to Under Armour in 2013, Stephen Curry is getting his own brand with the…
COVID-19 Offers Under Armour, Other Brands “Once in a Lifetime Opportunity” to Reset
The COVID-19 pandemic has exacerbated the widely held notion that retail is dying. But BMO Capital Markets senior retail and e-commerce analyst Simeon Siegel argues the…
UCLA Files $200 Million Lawsuit As Under Armour Fight Hits Courts
Faced with the fallout of losing its 15-year, $280 million contract with Under Armour, UCLA on Wednesday filed a $200 million federal lawsuit against the Baltimore-based…
Footwear and Apparel Sponsorship Market Correction May Be On Horizon
July 3, 2020 Market Snapshot: JohnWallStreet Index: 3,198.67 (+0.03%) NASDAQ: 10,207.63 (+.52%) S&P: 3,130.01 (+0.45%) DJI: 25,827.36 (+0.36%) Under Armour (UA) recently…
Under Armour’s UCLA Dispute May Depend on Force Majeure Clause
With Under Armour notifying UCLA of its intent to terminate their 15-year, $280 million sponsorship agreement – while the Bruins explore options to enforce it – the…
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