NBA Top Shot Adds WNBA Moments Amid NFT Rebound
Even before Dapper Labs executives launched NBA Top Shot, they knew to expect volatility. Such is life in the early days of blockchain technology. Through the ups…
WNBA
New York Liberty’s First 25 Years Light the Way for Women’s Sports
Today’s guest columnists are the New York Liberty’s governor, Clara Wu Tsai, and team CEO Keia Clarke. This column is part of Sportico’s five-day series taking a look…
Fanatics Adds NBA’s Nets, WNBA’s Liberty to Retail Stable
Fanatics has signed an exclusive partnership with the owner of the Brooklyn Nets and New York Liberty, which will see the ecommerce giant run the online and in-venue…
Bleacher Report, Alex Morgan’s Togethxr Partner on Stewart Doc
Bleacher Report and the Alex Morgan-founded media and commerce startup Togethxr have partnered on a documentary about WNBA star Breanna Stewart and her professional…
NBA2K Adds Candace Parker as First Female Cover Athlete as WNBA Grows
The NBA 2K franchise has its first female cover star in Chicago Sky forward Candace Parker, who will grace the front of the popular video game’s 2K22 special edition in…
WNBA Adds PointsBet to Gambling Portfolio for League’s 25th Season
The WNBA is continuing to expand its presence in the sports betting landscape through a partnership with PointsBet. The global sportsbook is now the league’s third…
WNBA at 25 Poised for Growth After Decades of Just Getting By
When the first WNBA game tipped off in June 1997, amid a surge of interest in women’s basketball after the U.S. team’s gold medal-winning performance at the 1996 Atlanta…
Exclusive
Durant, Delle Donne Back Just Women’s Sports, Hoping to Tap Consumer Spending Power
Media platform Just Women’s Sports has raised $3.5 million in seed funding in a round led by Will Ventures, an early-stage venture firm focused on identifying…
Google Signs On as WNBA Sponsor With ESPN Tie-In
Google and the WNBA have agreed to a multi-year partnership that will make the internet giant one of the league’s top-level “Changemaker” partners and the presenting…
Exclusive
Rapinoe, Bird, Olympians Lead Wasserman Female NFT Release
USWNT star Megan Rapinoe, WNBA veteran Sue Bird and a group of at least five other elite female athletes are joining the non-fungible token (NFT) craze. Each athlete…
WNBA Sponsor DoorDash Announces National Campaign With LA’s Ogwumike
DoorDash has announced a new partnership with Los Angeles Sparks forward Chiney Ogwumike, a two-time WNBA All-Star and ESPN commentator, in celebration of International…
Atlanta Dream’s Loeffler Out After Sale to Real Estate Exec, Former WNBA Star
Larry Gottesdiener, chairman of real estate private equity firm Northland; former Dream star Renee Montgomery; and Northland president and COO Suzanne Abair have…
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