Can the Wrexham Effect Help Sell a Scottish Soccer Team?
St. Johnstone, a mid-tier soccer club from Perth, Scotland, is for sale. The club won the Scottish Cup and the League Cup in the 2020-2021 season, and has participated…
Wrexham AFC
Wrexham Makes U.S. Debut at TST $1 Million Event This Week
The Soccer Tournament (TST), the 7v7 winner-take-all tournament featuring Ryan Reynolds’ Wrexham AFC, kicks off Thursday at WakeMed Soccer Park in Cary…
Ryan Reynolds Keeps Wrexham Sponsor Close With Blake Lively’s Betty Buzz
Wrexham AFC has secured a new sponsor fresh off its promotion to the English Football League, and like the club’s ownership duo of Ryan Reynolds and Rob McElhenney, the…
Wrexham’s U.S. Tourney to Air on Peacock and CNBC
The Soccer Tournament—a winner-take-all, 7v7 championship featuring media-darling British club Wrexham AFC—signed a media rights deal with NBC Sports for the inaugural…
La Previa: Alex Baldwin on PGA Tour Americas, Wrexham’s Promotion
On the latest episode of La Previa, hosts Asli Pelit and Boris Gartner discuss some of the biggest sports business stories of the week, including the new PGA Tour…
Wrexham’s Hollywood Ending Won’t Include Gareth Bale
Wrexham AFC got its Hollywood ending on Saturday, but the team is hoping its promotion to the fourth division is just the setup for a sequel from Ryan Reynolds and Rob…
Wrexham Gets Its Hollywood Ending With Win and Promotion
In November 2020, actors Ryan Reynolds and Rob McElhenney reached an agreement to buy National League club Wrexham AFC, four tiers below the Premier League. On Saturday…
Opinion
Welcome to European Soccer: Wrexham Success Yields Business Lessons
Today’s guest columnist is Jordan Gardner, a consultant for Twenty First Group in their Commercial Specialist Group. Already, the Wrexham AFC story is a part of…
Ryan Reynolds’ Wrexham Spins FA Cup Run Into $1M U.S. Tournament
Three years ago, no one outside of Wales had heard of Wrexham AFC, a club that competes in the fifth tier of English soccer. Now, since Hollywood actors Ryan Reynolds…
Best Of 2022
Kelly Ripa, Mark Consuelos Take Wrexham-Style Leap Into Italian Soccer
Kelly Ripa and her husband, Mark Consuelos, have joined the ranks of Hollywood stars investing in European soccer. The couple bought an ownership stake in Campobasso…
Ryan Reynolds and Rob McElhenney Win Welsh Club in Test of Media Value
Actors Ryan Reynolds and Rob McElhenney are acquiring a fifth-division English soccer club, and plan to use their own stardom—and a new documentary series—to promote the…
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