NFL Kickoff Game Ratings Tumble as LeBron, Serena Steal Share
A 24-point fourth-quarter lead and a host of other high-impact sports options on the dial conspired to put a…
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Broadcast Teams Old and New Face the Challenges of Social Distance
When NBC's Al Michaels and Cris Collinsworth call Thursday's NFL season opener, Collinsworth's signature…
Bach to the Future: Olympics Boss Takes a More Measured Approach to 2021 Reboot
Just days after one of his top lieutenants dismissed any speculation that the coronavirus pandemic might…
NBC Sells Out NFL Opener Ad Inventory as Pharma and Insurance Boost Spending
NBC has sold out its last available ad unit in this Thursday's NFL Kickoff Game, setting the stage for what…
‘You Just Can’t Replace This Stuff:’ Unflappable NFL Ad Sales March On
With less than a week to go before the 2020 NFL season kicks off in an uncharacteristically subdued Arrowhead…
TNT Looks to Recoup Ad Dollars As NBA Playoffs Field Narrows
Now that the NBA has navigated its latest existential crisis and the conference semifinals are officially…
Tottenham Storefront Indicates Amazon Getting ‘More Serious’ About Live Broadcast Rights
Sportico's Eben Novy-Williams reported on Friday that Amazon was finalizing a 'first-of-its-kind' partnership…
CBS’s Super Bowl Wait-and-See Ad Approach to be Tested in Tampa
As much as it's not difficult to understand why Adland types get so worked up about Super Bowl units—aside…
Bubble Wrap: Healthy NHL Playoff Run Sets Tone for New Rights Deals
The NHL's bubbles in Toronto and Edmonton are holding fast through the first full month of the resuscitated…
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Former Nike Exec Rallies 150 Women in Sports To Launch Startup
In Latin, the word 'vis' means power. It's also etymologically linked to the word 'visibility'—both of which…
NBA Playoff Ratings Dip No Alarm for Network Partners and Advertisers
Social media blowhards, armchair media analysts and the leader of the free world may all be making a big…
Kenny Smith Commandeers TNT Production for Virtual Youth Sports Academy
When COVID-19 canceled all the planned summer camps for Kenny Smith’s kids, the two-time NBA champion took…
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